The Creame of the Crop: an Analysis of Multilingual Signs around the Frari, Venice

Katie Baker, Emily Cooper, Gabriel Labrie, Nicla Pennacchio, and Esther Roza

Faculty: Kurt Feyaerts, KU Leuven; Richard Toye, University of Exeter; Matteo Basso, Iuav University of Venice; Geert Brône, KU Leuven; Claire Holleran, University of Exeter; Eliana Maestri, University of Exeter; Michela Maguolo, Independent researcher; Luca Pes, Venice International University; Paul Sambre, KU Leuven

As part of the Summer School, Linguistic Landscapes: Using Signs and Symbols to Translate Cities, our team was tasked with carrying out a case study starting from the Santa Maria Gloriosa dei Frari Basilica in the sestiere of San Polo, Venice.

While exploring the area around the Frari, we noticed the following sign in front of a bar:

What does this divergent text tell us about the potential audience? What do the spelling mistakes tell us about the owner or the creator? (cf. Spolsky Handwritten bottom-up sign with divergent text 2008, 31). in Italian and English (Calle de le Chiovere)

The boundary of the sestiere of San Polo, highlighted.

The questions raised by this image piqued our curiosity about multilingual signage. Therefore, we decided to focus on signs containing more than one language (cf. Backhaus 2005 on Tokyo and Moser 2020 on Luxembourg City). Due to time constraints, the shaded area of the sestiere was omitted for this analysis, thus limiting our evaluation to the streets immediately surrounding the Santa

A larger version of the previous map with all insulae apart from Frari and Nomboli shaded, and the routes around the basilica and the Vaporetto stop are highlighted.

 Maria Gloriosa dei Frari Basilica, which permeates the insulae of Frari and Nomboli. We also examined the shortest path from the Basilica to its closest vaporetto stop, San Tomà, as this is a common route taken by ourselves and other tourists (cf. Lynch 1960, 46­−49).

Furthermore, only signs of the A4 format or larger were included. The size and language criteria allowed for systematic, thorough data collection in the defined area. Our final corpus accounts for 105 signs.

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Cash & Power – Informal use of infrastructure in Santissimi Apostoli, Venice

Ignes Bordwell-Vezzaro, Kaiko Lenhard, Qianxue Li, Miriel Vandeperre, Michelle Wyseure

Faculty: Kurt Feyaerts, KU Leuven; Richard Toye, University of Exeter; Matteo Basso, Iuav University of Venice; Geert Brône, KU Leuven; Claire Holleran, University of Exeter; Eliana Maestri, University of Exeter; Michela Maguolo, Independent researcher; Luca Pes, Venice International University; Paul Sambre, KU Leuven

In this blog, we present our exploratory study of the linguistic landscape of the neighbourhood surrounding the Chiesa dei Santi Apostoli di Cristo in Venice. By the term linguistic landscape, we refer to “the visibility and salience of languages on public and commercial signs in a given territory or region”, as defined by Landry and Bourhis (1997). The fieldwork was carried out in the context of the VIU Summer School ‘Linguistic Landscapes: Using Signs and Symbols to Translate Cities’ that took place from June 24 until June 28, 2024. Our survey of the area focused on how bottom-up street communications (meaning those not put up by the city and its officials) differ between residential areas, more frequently utilised by locals, and busy thoroughfares frequented by large amounts of tourists. 

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Lingua Laguna: water in the architectural, semiotic, and linguistic landscapes of Venice

By Ikuo Harimoto, Marian Gabani Gimenez, Dongfang Liu, Javiera Scarratt, and Alexander Van Herpe

Faculty: Kurt Feyaerts, KU Leuven; Richard Toye, University of Exeter; Matteo Basso, Iuav University of Venice; Geert Brône, KU Leuven; Claire Holleran, University of Exeter; Eliana Maestri, University of Exeter; Michela Maguolo, Independent researcher; Luca Pes, Venice International University; Paul Sambre, KU Leuven

When we were assigned the Basilica dei Santi Giovanni e Paolo, in the neighborhood of Castello, as the central point of our fieldwork for the 2024 “Linguistic Landscapes” Summer Course at Venice International University, we had to decide on the criteria to delimit the area we would be exploring. Based on Kevin Lynch’s (1960) typology of the contents of the city image, i.e. referable physical forms that people recognize and rely on in their wanderings through the urban space, we reflected on the various possible maps that Venice offered. As pointed out by Lynch, the image of the same physical reality shifts according to the circumstances of viewing, and Venice is the locus where numerous circumstances coexist: for instance, the canals seem to work as an edge for earth-bound wanderers, but a path for water-bound locals. In this reflection, we realized that water could be seen as this ambiguous–or fruitful–element according to which the “circumstances of viewing” shift profoundly. We opted, thus, to define the canals as the limit for our explorations.

Venice is formed by several small islands, connected by canals, lagoons, and waterways. One could argue that this is what makes Venice distinctively attractive to people all over the world. Such geographical features, coupled with its unique history, foreground a particular identity, expressed in signs, art, images, and structures across the city. On the flip side, Venice’s geography and history also bring their own issues: over-tourism, rise in water levels, and sinking foundations. This tension is what intrigued us and guided this project. Starting from the Basilica dei Santi Giovanni e Paolo, a 14th-century church of Gothic architecture, we wandered through the paths and followed the margins of the canals seeking structures, signs, and images that referred to water, however loose the reference might be. Our goal was to understand if and how water informed and still informs the architectural, semiotic, and linguistic landscape of Venice.

We divided the results of our research into three topics: the uses of water (utility), protection from water-related events (defense), and water as a cultural element. The first topic explores the structures in place to make use of water in Venice and how they differ depending on who is making use of it. The second topic investigates the remnants and the new strategies to defend the land from water-related events and disasters. In the third and last topic, we argue that water is also present as a symbol in the cultural landscape of Venice.

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