Buying British Across the World

David Thackeray

An Empire Marketing Board poster from the late 1920s
An Empire Marketing Board poster from the late 1920s

This autumn I spoke at several universities in Australia and New Zealand on the subject of the various shopping weeks that were launched to promote Empire trade during the 1920s and 1930s. The story of the Empire Marketing Board’s efforts to develop the idea of ‘Buying Empire’ in inter-war Britain is well known, and its posters still appear regularly on the covers of books written about imperial culture (and also currently featured as the background to this blog!). What is less well known is that the same cause was taken up with enthusiasm by a variety of organisations in the Dominions, and arguably achieved greater and more lasting prominence there than it did in Britain.

At the same time, it quickly became clear to me that the archives in England and Australasia were telling different stories. Politicians and businessmen in Wellington and Melbourne may have conceived themselves to be members of a ‘British’ trade community, but their understanding of what the future of the Empire as an economic unit should be often differed from their counterparts in London. Continue reading “Buying British Across the World”